Rank #1 in the Google Maps 3-pack.
The best call-volume channel in roofing.
When a homeowner spots water on the ceiling and searches "roofer near me," they don't scroll. They tap one of the top 3 Maps results and dial. Our whole job is making sure the number they tap is yours.
The Maps Pack: your most powerful lead source.
You've probably tried the whole rotation — Angi, HomeAdvisor, Yelp ads, Nextdoor, maybe an SEO agency that sent you a nice-looking report and nothing else. None of it holds a candle to owning the Maps 3-pack in your service area.
When a buyer searches "emergency roof leak" or "commercial roof repair near me," roughly two out of every three clicks land inside those three map results. Position 4 is a dead zone — nobody expands the pack, nobody scrolls to the blue links below.
Traditional SEO parks you under the map. LSAs plant you above it, but you pay for every ring. The 3-pack lives between them: massive real estate, no cost per click, and the trust signal of a Google-verified pin on a map. It's the single best call-generation channel a roofer can own — and once you own it, competitors can't buy their way past you.
Most agencies treat Local SEO as a checkbox on a broader retainer — some citations, a monthly post, done. Ours is built entirely around it. Four pillars, run against every roofer above you in the pack, every month, until you're the one on top.
Our 4-pillar approach to Local SEO.
Every winning Local SEO campaign leans on the same four pillars. Miss any one of them and your map rankings stall. Our system makes sure nothing gets skipped.
GBP Optimization
Every category, service, attribute, photo and post — dialed for maximum visibility.
Reviews & Reputation
Automated review flywheel that outpaces every local competitor.
Local Content
City and neighborhood pages that turn service areas into indexed real estate.
Local Links & Citations
The authority signals Google needs to trust you in your market.
Google Business Profile optimization.
Your Google Business Profile is the single most important asset you own in local search — and almost every roofer we audit has it 40% configured. We rebuild it end to end: the right primary category ("Roofing Contractor" is not always the winning pick), every secondary category that unlocks additional query surfaces, every roof type listed as a service, service areas tightened to what your crews actually drive to, attributes toggled, Q&A seeded with the real objections buyers have, and geotagged jobsite photos published on a schedule Google notices.
- Primary + secondary category optimization
- Every service listed with descriptions
- Service-area geometry configured per city
- Attributes, hours and appointments configured
- Weekly GBP posts with target keywords
- Geotagged before/after photos uploaded on schedule
- Q&A seeded and monitored for buyer objections
The review generation flywheel.
Review count, review velocity and review keywords are three of the strongest levers you have in the 3-pack — and none of them happen by accident. We install a post-job automation that texts and emails every customer after the crew rolls off site, coach your foremen on the one-line ask that doubles response rates, and reply to every review (five-star and one-star) in a way the next buyer reads and trusts.
- Automated post-job review request sequences (SMS + email)
- Response templates for positive and negative reviews
- Competitor review velocity benchmarking
- Multi-platform distribution (Google, Yelp, BBB, Facebook)
- Keyword-coaching prompts to shape review content
- Monthly reputation reports tied to ranking movement
City & neighborhood content that ranks.
One page can't rank you in ten cities. We build a real page per service area — not a spun template, an actual page with local jobs, area-specific FAQs, embedded map, local reviews, and links into your core roof-type pages. Done right, this becomes a compounding portfolio of ranking assets: one for every city, neighborhood and property type your crews cover.
- Unique city page per target service area
- Neighborhood-level pages for competitive metros
- Service-specific FAQs tuned to local questions
- Embedded maps, service reviews and local trust signals
- Internal linking from city pages to service pages
- Schema markup for local business + service area
Local links, citations & authority.
Google needs to see proof outside your own website that you're a real, established roofing company. That's citations with consistent name/address/phone across the sources Google actually reads, plus links from chambers of commerce, roofing associations (NRCA, regional trade bodies), local news and community sponsorships. This off-site layer is almost always the deciding factor between a stuck #4 and a locked-in #1.
- Core citation cleanup and consistency across 50+ sources
- Industry-specific directory placements (HomeAdvisor, Angi, BBB, trade bodies)
- Local chamber, sponsorship and community mention building
- Competitor backlink gap analysis and replication
- Digital PR pitches to local news and community outlets
- Monthly link velocity reporting tied to rank change
Why roofing contractors trust us with their map pack.
We only work with roofers.
This isn't a bolt-on. Roofing is the only vertical we take. We know the seasonality (spring re-roof rush, storm-season spikes, Q4 commercial capex), the buyer patterns and the algorithms that decide which roofer gets the call.
Grid-scan tracking, not vanity rankings.
We track your Maps position across dozens of grid points in every city you cover — every day. You see block-by-block where you're winning and where a competitor is still eating your lunch, not a single city-average number that hides the truth.
Done-for-you execution.
You get a monthly report on calls, booked roofs and ranking movement — and no homework list. We run GBP, citations, review generation, content, posts and links. Your job is running roofs.
Reported on jobs, not impressions.
Every report ties back to what you'd ask a foreman about: calls, forms, booked roofs, revenue. If a metric doesn't connect to a job on the board, it doesn't make the deck.
"Best decision we could have made. Amazing results. Service is top notch and Christian is always pleasant to deal with."
Common questions.
How long until I see map pack results?+
Most clients see meaningful ranking movement inside 60–90 days. Some competitive urban service areas take longer — but every campaign shows measurable improvement in the first quarter.
Do I need a Google Business Profile already?+
Yes — but if it isn't verified we handle verification (including video verification, which trips up most contractors). If you don't have one, we set it up correctly the first time.
Can you rank me in multiple cities?+
Absolutely. This is our specialty. We build service-area pages and a GBP strategy that gets you ranking across every city you service — not just the one your address is in.
How is this different from paying Google for LSAs?+
LSAs are pay-per-lead ads. Local SEO earns you free, permanent visibility in the map pack. Most of our clients run both — LSAs for immediate leads, Local SEO for compounding long-term growth.
What does Local SEO cost?+
Most roofing campaign run $2,000–$5,000/mo depending on market competition and number of service areas. We give you a firm scope after your discovery call — no surprises.
See what local seo could do for your business.
Book a free discovery call. We'll audit where you stand today and show you exactly where the missed jobs are hiding.